Liverpool take on Man City in the 2019 FA Community Shield this Sunday and William Hill are back with their Golden Goal promotion. All we have to do is place a bet on either Liverpool or Man City to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! This means a potential profit of £32.99!

william hill golden goal liverpool vs man city

Terms of the offer

  • Qualifying bet must be placed on the 90 minutes market for Liverpool vs Man City.
  • Qualifying bet must be placed before kick off (15:00) on Sunday 4th August 2019.
  • Maximum winnings £25.00 plus qualifying stake.

Qualifying Bet and Strategy

For this offer we will be placing a simple qualifying bet. At the time of writing this guide Liverpool were available at odds of 3.90/4.10.

To calculate our optimal stake for this offer we need to divide the winnings of £25.00 by our back odds – 1. For the odds of 3.90 our calculation should look like this: £25.00 / 2.9 = £8.62. We should round this figure up or down as to not look like we are solely betting the minimum or maximum for the offer so we shall be using a £10.00 stake.

We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £10.00, Liverpool back odds 3.90, Liverpool lay odds 4.10, lay commission 2%.

Back Bet




Lay Bet


Adjust Lay

Required Lay £
Bookmaker Exchange Cashback Total
If Back Wins
If Lay Wins

As you can see the calculator tells us to lay £9.56 on Liverpool.

Our potential profit/loss for this offer breaks down as the following:

Outcome William Hill Exchange Profit/Loss
Liverpool don’t score first and win +£29.00 -£29.64 -£0.64
Liverpool don’t score first and lose -£10.00 +£9.37 -£0.63
Liverpool score first and win +£29.00 -£29.64 -£0.63
Liverpool score first and lose or draw +£23.62 +9.37 +£32.99

What happens next?

As you can see by the table above, if Liverpool score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £25.00 in winnings plus our original qualifying stake of £8.62. We’ll also win £9.37 at the exchange meaning a total profit of £32.99!

If any of the other outcomes occur we stand to lose £0.64. We can however use alternative methods to make a profit if Liverpool score first and win, check out the Golden Goal Guide for more information.

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