Best Odds Guaranteed

Best Odds Guaranteed abbreviated BOG occurs when the starting price (SP) of a horse is higher than the odds you initially took.

BOG can be a great way to improve your profits – here is a little example to show you why.

Say we place an initial £10 back bet at a bookmaker that offers BOG at odds of 6.0 and place our lay bet at odds of 6.2 with 2% commission, we stand to lose -£0.49 as a qualifying loss. If the SP of the horse is 9.0 and goes onto win the bookmaker will payout £90 instead of the original £60. At the exchange our total liability of £50.49 will remain unchanged as our lay stake was locked in at 6.2 meaning a tidy profit of £29.51.

Outcome Bookmaker Exchange Profit/Loss
Back horse at odds of 6.0, lay 6.2, commission 2%


+£50.00 -£50.49 -£-0.49
Back horse at odds of 6.0 lay 6.2, commission 2%

With BOG starting price 7.0

+£60.00 -£50.49 +£9.49
Back horse at odds of 6.0 lay 6.2, commission 2%

With BOG starting price 9.0

+£80.00 -£50.49 +£29.49

Most bookmakers will offer BOG on all UK and Irish horse racing – overseas racing such in countries such as South Africa and Dubai will not apply.

Generally speaking it is not worth chasing BOG but rather treat it as an added bonus if it hits. BOG can also be used in conjunction with other offers.

Bookmakers that currently offer BOG are:

  • 10bet – from 9AM

  • 12bet – from 9AM

  • 138 – from 12PM

  • 188 – from 10AM

  • BetBright

  • BetEast – from 9AM

  • Betfair Sportsbook

  • Betfred – from 8AM

  • BetMcLean

  • Betsafe – only on select races with BOG icon

  • Betstars

  • Betway – from 9AM

  • Bruce Betting

  • Bwin – from 8AM

  • Dafabet

  • Fun88 – from 9AM

  • Genting Bet – from 12PM

  • Grosvenor – from 12PM