It’s Chelsea vs Liverpool this Sunday in the Premier League and the William Hill Golden Goal promotion should not be missed! All we have to do is place a bet on either Chelsea or Liverpool to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! With simple matched betting, we have a potential profit of £48.56!

golden goal chelsea vs liverpool

Terms of the offer

  • Qualifying bet must be placed on the 90 minutes market for Chelsea vs Liverpool.
  • Qualifying bet must be placed before kick off (16.30) on Sunday 22nd September 2019.
  • Maximum winnings £25.00 plus qualifying stake.

*Please note* Some accounts will be eligible to up to £50.00 winnings. If so, adjust your stakes accordingly.

Qualifying Bet and Strategy

For this offer we will be placing a simple qualifying bet. At the time of writing this guide Liverpool were available at odds of 2.00/2.10.

To calculate our optimal stake for this offer we need to divide the winnings of £25.00 by our back odds – 1. For the odds of 2.00 our calculation should look like this: £25.00 / 1.00 = £25.00. This is the perfect staking amount as it is a rounded figure.

We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £25.00, Liverpool back odds 2.00, Liverpool lay odds 2.10, lay commission 2%.

Back Bet




Lay Bet


Adjust Lay

Required Lay £
Bookmaker Exchange Cashback Total
If Back Wins
If Lay Wins

As you can see the matched betting calculator tells us to lay £24.04 on Liverpool.

Our potential profit/loss for this offer breaks down as the following:

Outcome William Hill Exchange Profit/Loss
Liverpool don’t score first and win +£25.00 -£26.44 -£1.44
Liverpool don’t score first and lose -£25.00 +£23.56 -£1.44
Liverpool score first and win +£25.00 -£26.44 -£1.44
Liverpool score first and lose or draw +£25.00 +23.56 +£48.56

What happens next?

As you can see by the table above, if Liverpool score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £25.00 in winnings plus our original qualifying stake of £25.00. We’ll also win £23.56 at the exchange meaning a total profit of £48.56!

If any of the other outcomes occur we stand to lose £1.44. We can however use alternative methods to make a profit if Liverpool score first and win, check out the Golden Goal Guide for more information.

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