It’s West Ham vs Crystal Palace in the Premier League this Saturday and the William Hill Golden Goal offer should not be missed! All we have to do is place a bet on either West Ham or Crystal Palace to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! This means a potential profit of £48.56!

golden goal west ham vs crystal palace

Terms of the offer

  • Qualifying bet must be placed on the 90 minutes market for West Ham vs Crystal Palace.
  • Qualifying bet must be placed before kick off (17:30) on Saturday 5th October 2019.
  • Maximum winnings £25.00 plus qualifying stake.

*Please note* Some accounts will be eligible to up to £50.00 winnings. If so, adjust your stakes accordingly.

Qualifying Bet and Strategy

For this offer we will be placing a simple qualifying bet. At the time of writing this guide West Ham were available at odds of 2.00/2.10.

To calculate our optimal stake for this offer we need to divide the winnings of £25.00 by our back odds – 1. For the odds of 2.0 our calculation should look like this: £25.00 / 1.0 = £25.00. This gives us a £25.00 stake which is the perfect figure as it is nice and rounded.

We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £25.00, West Ham back odds 2.00, West Ham lay odds 2.10, lay commission 2%.

Back Bet




Lay Bet


Adjust Lay

Required Lay £
Bookmaker Exchange Cashback Total
If Back Wins
If Lay Wins

As you can see the matched betting calculator tells us to lay £24.04 on West Ham.

Our potential profit/loss for this offer breaks down as the following:

Outcome William Hill Exchange Profit/Loss
West Ham don’t score first and win +£25.00 -£26.44 -£1.44
West Ham don’t score first and lose -£25.00 +£23.56 -£1.44
West Ham score first and win +£25.00 -£26.44 -£1.44
West Ham score first and lose or draw +£25.00 +23.56 +£48.56

What happens next?

As you can see by the table above, if West Ham score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £25.00 in winnings plus our original qualifying stake of £25.00. We’ll also win £23.56 at the exchange meaning a total profit of £48.56!

If any of the other outcomes occur we stand to lose £1.44. We can however use alternative methods to make a profit if West Ham score first and win, check out the Golden Goal Guide for more information.

Sign up to william hill
Sign up to smarkets
Sign up to betfair