The William Hill Golden Goal promotion is back with a bang, although this time it’s invite only and renamed to First Goal Wins! If your lucky enough to get offered this promotion then it’s time to make some risk free profit! All we have to do is place a bet on either Wolves or Leicester to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! This means a potential profit of £82.86!

william hill first goal wins

Terms of the offer

  • Qualifying bet must be placed on the 90 minutes market for Wolves vs Leicester.
  • Qualifying bet must be placed before kick off (20:00) on Friday 14th February 2020.
  • Maximum winnings £50.00 plus qualifying stake.

Qualifying Bet and Strategy

For this offer we will be placing a simple qualifying bet. At the time of writing this guide Wolves were available at odds of 2.55/2.68.

To calculate our optimal stake for this offer we need to divide the winnings of £50.00 by our back odds – 1. For the odds of 2.55 our calculation should look like this: £50.00 / 1.55 = £32.25. We should round this figure up or down as to not look like we are solely betting the minimum or maximum for the offer so we shall be using a £35.00 stake.

We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £35.00, Wolves back odds 2.55, Wolves lay odds 2.68, lay commission 2%.

Back Bet




Lay Bet


Adjust Lay

Required Lay £
Bookmaker Exchange Cashback Total
If Back Wins
If Lay Wins

As you can see the calculator tells us to lay £33.55 on Wolves.

Our potential profit/loss for this offer breaks down as the following:

Outcome William Hill Exchange Profit/Loss
Wolves don’t score first and win +£54.25 -£56.36 -£2.11
Wolves don’t score first and lose -£35.00 +£32.88 -£2.12
Wolves score first and win +£54.25 -£56.36 -£2.11
Wolves score first and lose or draw +£49.98 +32.88 +£82.86

What happens next?

As you can see by the table above, if Wolves score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £49.98 in winnings plus our original qualifying stake of £32.25. – The remaining £2.75 of our initial £35.00 qualifying bet did not qualify for the offer, remember we rounded our stake up to an even amount. We’ll also win £32.88 at the exchange meaning a total profit of £82.86!

If any of the other outcomes occur we stand to lose £2.12. We can however use alternative methods to make a profit if Wolves score first and win, check out the Golden Goal Guide for more information.

Sign up to william hill
Sign up to smarkets
Sign up to betfair