Aston Villa take on Everton tonight in the Premier League and William Hill are jumping into the action by offering the Golden Goal promotion on the game. All we have to do is place a bet on either Aston Villa or Everton to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! By using simple Matched Betting, we a potential profit of £44.01!
Terms of the offer
- Qualifying bet must be placed on the 90 minutes market for Aston Villa vs Everton.
- Qualifying bet must be placed before kick off (20:00) on Friday 23rd August 2019.
- Maximum winnings £25.00 plus qualifying stake.
*Please note* Some accounts will be eligible to up to £50.00 winnings, if so, adjust your stakes accordingly.
Qualifying Bet and Strategy
For this offer we will be placing a simple qualifying bet. At the time of writing this guide Everton were available at odds of 2.25/2.34.
To calculate our optimal stake for this offer we need to divide the winnings of £25.00 by our back odds – 1. For the odds of 2.25 our calculation should look like this: £25.00 / 1.25 = £20.00. This is a perfect amount to stake as it is a nice, rounded figure.
We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £20.00, Everton back odds 2.25, Everton lay odds 2.34, lay commission 2%.
Adjust Lay
| Bookmaker | Exchange | Cashback | Total | |
|---|---|---|---|---|
| If Back Wins | ||||
| If Lay Wins |
As you can see the calculator tells us to lay £19.40 on Everton.
Our potential profit/loss for this offer breaks down as the following:
| Outcome | William Hill | Exchange | Profit/Loss |
|---|---|---|---|
| Everton don’t score first and win | +£25.00 | -£26.00 | -£1.00 |
| Everton don’t score first and lose | -£20.00 | +£19.01 | -£0.99 |
| Everton score first and win | +£25.00 | -£26.00 | -£1.00 |
| Everton score first and lose or draw | +£25.00 | +19.01 | +£44.01 |
What happens next?
As you can see by the table above, if Everton score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £25.00 in winnings plus our original qualifying stake of £20.00. We’ll also win £19.01 at the exchange meaning a total profit of £44.01!
If any of the other outcomes occur we stand to lose £1.00. We can however use alternative methods to make a profit if England score first and win, check out the Golden Goal Guide for more information.




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