Liverpool take on Chelsea in the UEFA Super Cup 2019 on Wednesday night and William Hill are jumping into the action by offering the Golden Goal promotion on the game. All we have to do is place a bet on either Liverpool or Chelsea to win and if our selection scores first but doesn’t win William Hill will pay us out as winner! This means a potential profit of £62.47!

golden goal liverpool vs chelsea

Terms of the offer

  • Qualifying bet must be placed on the 90 minutes market for Liverpool vs Chelsea.
  • Qualifying bet must be placed before kick off (20:00) on Wednesday 14th August 2019.
  • Maximum winnings £25.00 plus qualifying stake.

Qualifying Bet and Strategy

For this offer we will be placing a simple qualifying bet. At the time of writing this guide Liverpool were available at odds of 1.60/1.65.

To calculate our optimal stake for this offer we need to divide the winnings of £25.00 by our back odds – 1. For the odds of 1.60 our calculation should look like this: £25.00 / 0.6 = £41.67. We should round this figure up or down as to not look like we are solely betting the minimum or maximum for the offer so we shall be using a £40.00 stake.

We can enter our details for the qualifying bet on the Matched Betting Calculator as follows: Stake £40.00, Liverpool back odds 1.60, Liverpool lay odds 1.65, lay commission 2%.

Back Bet




Lay Bet


Adjust Lay

Required Lay £
Bookmaker Exchange Cashback Total
If Back Wins
If Lay Wins

As you can see the calculator tells us to lay £39.26 on Liverpool.

Our potential profit/loss for this offer breaks down as the following:

Outcome William Hill Exchange Profit/Loss
Liverpool don’t score first and win +£24.00 -£25.52 -£1.52
Liverpool don’t score first and lose -£40.00 +£38.47 -£1.53
Liverpool score first and win +£24.00 -£25.52 -£1.52
Liverpool score first and lose or draw +£24.00 +38.47 +£62.47

What happens next?

As you can see by the table above, if Liverpool score first but draw or lose the game our bet will still be paid out as a winner. We’ll receive our £24.00 in winnings plus our original qualifying stake of £40.00. We’ll also win £38.47 at the exchange meaning a total profit of £62.47!

If any of the other outcomes occur we stand to lose £1.53. We can however use alternative methods to make a profit if Liverpool score first and win, check out the Golden Goal Guide for more information.

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